Burberry Sale: Luxury Bag Price Cuts in HK Over Pound Depreciation

Burberry, an iconic British luxury brand has decided to take the route of cutting down the price of its leather bags by up to 20 per cent as the pound depreciates in the wake of Brexit.

Since last week, prices of its leather bags, including new arrivals for autumn, were down by an average of between 10 and 15 per cent, sales staff told South China Morning Post at Burberry’s Causeway Bay outlet.

Across the border, staff member from another outlet at the Mixc of Shenzhen City Crossing, told the same media outlet that bag prices were lowered within the same period.

Price cuts
Small Canter in Horseferry Check leather bag: from HK$9,900 to HK$7,900
Medium Banner in Leather and House Check bag: from HK$14,500 to HK$13,000

Since the referendum that Britain voted to leave the European Union by a slim margin, the pound has shed 9.75% against Hong Kong dollar to just HK$10.34 as of yesterday.

Adding to the decision to lower its prices is Burberry’s declining sales.

But so far, the decision to reduce prices did not trigger excitement as much as Chanel’s similar decision in March last year where hundreds of shoppers formed a beeline at outlets after the French luxury brand offered steep discounts due to the falling euro.

After Burberry’s move, other notable British fashion labels such as Alexander McQueen, Mulberry, Vivienne Westwood have not yet made similar moves.

Should anyone be interested in snapping these discounted Burberry merchandise, here are its branches in Hong Kong:

Hong Kong Island Store Locations

  • Admiralty
    Shop 101 & 201, Pacific Place
    88 Queensway
    Admiralty, Hong Kong
    Hours: Monday to Sunday 10:30 – 20:30
    Tel: +852 2918 4010
    Directions: MTR: Admiralty Station, Exit F
    Open in Google Maps

  • Central
    Shop G5 & 101A, LANDMARK ALEXANDRA
    Central, Hong Kong
    Hours: Monday to Sunday 10:00 – 20:00
    Tel: +852 2868 3511
    Directions: MTR: Central Station, Exit G
    Open in Google Maps

  • Causeway Bay
    38 Russell Street
    Causeway Bay, Hong Kong
    Hours: Monday to Sunday 10:30 – 22:30
    Tel: +852 2970 2018
    Directions: MTR: Causeway Bay Station, Exit A
    Open in Google Maps

  • Causeway Bay
    G/F, Sogo Department Store
    555 Hennessy Road
    Causeway Bay, Hong Kong
    Hours: Monday to Sunday 10:00 – 22:00
    Tel: +852 2831 8465
    Directions: MTR: Causeway Bay Station, Exit D
    Open in Google Maps

    Kowloon Store Locations
  • Tsim Sha Tsui
    Shop G04-G05, 104 & 207, Slivercord
    30 Canton Road
    Tsim Sha Tsui, Hong Kong
    Hours: Monday to Sunday 10:00 – 22:00
    Tel: +852 5808 2409
    Directions: MTR: Tsim Sha Tsui Station, Exit A1 turn right onto Haiphong Road and walk straight ahead onto Canton Road.
    Open in Google Maps

  • Tsim Sha Tsui
    Shop 1034-1037, Elements
    1 Austin Road West
    Tsim Sha Tsui, Hong Kong
    Hours: Monday to Sunday 11:00 – 21:00
    Tel: +852 2735 0039
    Directions: MTR: Kowloon Station, Exit C
    Open in Google Maps

  • Tsim Sha Tsui
    Shop 101 & 201, Ocean Centre, Harbour City
    7-27 Canton Road
    Tsim Sha Tsui, Hong Kong
    Hours: Monday to Sunday 10:00 – 21:30
    Tel: +852 2377 3031
    Directions: MTR: Tsim Sha Tsui Station, Exit A1 turn right onto Haiphong Road and walk straight ahead onto Canton Road.
    Open in Google Maps
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